15 Ideas to Grow with

Welcome to Digital Marketing Until recently, most small and medium-sized businesses could survive—and, in some circumstances, thrive—without ­investing much time or money into marketing. A typical small business owner might place a few newspaper ads, attend some trade shows, or send direct mail with coupons or discounts to incentivize new business. Tactics like email mar­ keting, social networking, search engine optimization, and large-scale public relations, however, were left to the big boys with the big budgets. Today, thanks to the Internet, social media, and marketing software, the…